I read your last newsletter issue regarding pop windows and I think now I have information overload ... I'm totally confused. When should I use pop-UPS? When should I use pop-UNDERS? What's the difference and what are the pros and cons of each?

For those of you who are new to pop windows and/or missed our last issue, then please go ahead and read Issue #35 when you get a chance. It explains a lot of the basics and gives examples as well.

Generally speaking, it's best to use pop-ups at your OWN site for things like free giveaways or newsletter subscriptions and things like that. And then utilize pop-unders as an advertising tool at OTHER people's sites to bring in traffic to a specific product or service your are selling.

Don't over do it either. One entrance pop-up ... maybe an exit pop-up. That's it.

In fact, Chayden Bates has an awesome system called "Pop-Up Response" and I recently interviewed him on his tactics and how he generated over $11,000.00 in profits with only 15 minutes of work.

Please click here now and read the interview as it will answer a lot of questions and give you more insight on how best to utilize pop-up windows.

Sam, I'm really low on cash. How can I promote my business/website without spending any money?

When it comes to business, you either invest your time and/or money. Usually a combination of the two.

When first starting out, I invested almost all of my time. I had no money to invest. What little I did have, I spent on my computer and marketing courses so I can learn.

Actually, the majority of my money at the beginning always went to buying a new marketing course. Some were cheap and some were expensive. Some I learned a lot from and some served primarily as reminders of what I had previously learned.

But at the very least, I always got something positive out of each course - so the money was well spent in the long run.

Anyway, my point is I had no money to invest in advertising. So, I had to get creative.

Back then, search engines were really effective and they were free. So, it was great. Now, search engines still work, but it takes MUCH longer before you see the results from your efforts ... plus, the results aren't as positive as they use to be.

What really worked well for me back then and still does today is submitting articles to all the online newsletters and ezines. Basically, just write an article on your favorite marketing topic and then submit the article to all the ezines and newsletters.

Just put a small byline at the end with a short bio about yourself and a link to your site and bam, tons of free exposure for your site AND your name.

It's a great way of getting FREE publicity and building credibility which is so very important to any business, especially a new marketer. Plus, many times it can lead to very profitable Joint Ventures. Which is another VERY effective and free way of promoting your product/service.

This is all covered in detail in the "Free Publicity" section in our Cash Flow Reporter. But that should get you started for now.

Remember, these newsletters go out each and every week and month. The publishers NEED articles. They need YOUR help to fill their issues with useful information. So you can use this tactic over and over and over again and it costs you NO money!

One last thing, don't turn your article into one big add. Just keep it informative and helpful. Your byline at the end is all the promoting you'll need to do.

And don't worry if you don't know how to write. Just speak from your heart, make your point and keep it the topics interesting. The Cash Flow Reporter covers specific writing tactics as well, but the basic idea is just to keep it simple and write what's on your mind.