How Aristotle Solved

Wednesday, January 7, 2009 Issue 35
 

Table Of Contents

How Aristotle Solved "Worry" Problems (Introduction)

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Frequently Asked Questions (Part 1):
"I need more traffic ... do popups work?"

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Frequently Asked Questions (Part 2):
"I need more traffic ... do popups work?" (continued)

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Summary


How Aristotle Solved "Worry" Problems

You know, one thing that just KILLS all the goodness and fun and joy in life is STRESS and WORRY! But unfortunately, most of us these days are stressed out and worry all day long. So, let me give you some basic steps of analyzing a problem, solving it and how to stop worrying about it and start enjoying life!

Here are the three basic steps.

  1. Get the facts first!
  2. Analyze the facts.
  3. Arrive at a decision ... then take action and ACT ON IT IMMEDIATELY!

Now, that's simple enough when written down and in fact, Aristotle use to teach it. But of course, nobody really does it. Anyway, let's go over each step briefly and hopefully, we can reduce your stress a little every day.

1. Get the facts first.

Before saying another word, you must realize that one of the biggest causes of stress is CONFUSION! When you become confused about something or unsure of the future outcome of a situation, you naturally become stressed out and start to worry.

So, getting the facts is vital to eliminating your confusion and reducing your stress. But most people never get the facts. When a problem arises, we naturally just start to worry and never stop to see what the heck we are even worrying about!

We need to first get our emotions out of the situation (this is very hard of course) and become emotionally numb and act like an "impartial and objective" detective and just get the facts first. Okay, here's what I do:

A) When trying to get the facts, I pretend that I'm a detective and I'm collecting information for someone else and NOT for myself. This helps me to remove my emotions from the situation and allows me to take a cold and impartial view of the evidence.

B) When collecting all of the data and information about the problem that is worrying me, I pretend that I'm a lawyer trying to sue myself. Therefore, I get all of the negative facts as well ... things that are true, but I really don't want to hear or face or admit to.

Basically, in part (A) I'm writing down all the "pros" for the situation and in part (B) all the "cons". I make a list and usually the truth lies somewhere in between these two extremities.

It Worked For Dale Carnegie, Thomas Edison, Anthony Robbins
and Many Others ...

Here's what Dale Carnegie wrote:

"Neither you nor I nor Einstein nor the Supreme Court of the United States is brilliant enough to reach an intelligent decision on any problem without first getting the facts. Thomas Edison knew that. At the time of his death, he had 2,500 notebooks filled with facts about the problems he was facing!"

One last tip that I have and I learned this from Tony Robbins is that it's much easier to analyze and understand and digest the facts once you have WRITTEN THEM DOWN. Don't even type it on your computer. Get a pen and paper and write it down.

In fact, cursive writing rather than block printing works even better on the psychological level. Nobody really knows why ... but writing it down in cursive handwriting on a regular piece of paper allows the brain to solve problems MUCH faster.

Anyway, that's it for step one. I've been told that my newsletters can get a bit lengthy at times and that as great as the information is, it may be too much to digest all at once. So, I'll cover the next two steps in the next newsletter issue.

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Frequently Asked Questions (Part 1)

 

I need to get more traffic to my site ... what do you think of popups? Do they work or are they just annoying to people and a complete waste of time?

I think popups are great ... ONLY if they are used properly. Back in 1998, nobody ever used popups. Back then, JavaScripts were barely ever used (popups are usually run by JavaScripts ... here's a sample pop-UP page).

Anyway, one of our goals was (and continues to be) trying to find ways of increasing our newsletter subscription base. Since ours has always been "opt-in", we've never used spam. So, that was out of the question.

Like most people, at our home page we had a box that said "enter your email address" ... so, a new visitor to our site would see it and hopefully subscribe themselves. Even when we gave away free software or other cool things, the percentage of visitors to our site who subscribed just wasn't as high as we had hoped it would be.

To make a long story short, we decided to use a simple popup on our home page and that alone increased our visitor-to-subscription percentage a full 35%-40% in just a few weeks. It really was amazing.

Over the next few months, it became evident just how effective this tactic was. After a short while, all the major marketing sites on the Internet were using popups. And of course, use soon turned into abuse and people were having multiple popups on a page and delayed popups and so forth.

What once use to be a VERY effective marketing tactic soon became a huge annoyance. Now, I still think using popups on strategic pages at YOUR SITE is a good idea - like for a newsletter subscription or to give away something free like an ebook or to make a special announcement or site update.

But the worse thing you can do is over use them. All this will do is drive your potential customer AWAY from your site.

Here's one last tactic you can use to reduce the constant annoyance of popups and that is to use a JavaScript that has cookies. Set the cookies to once a day or better yet, once a week and repeat visitors won't be bombarded with the same popup every single time they come to your site.

In fact, The JavaScript Source has a great script for this.

NOTE: The above question dealt with "how to get more traffic" and I do NOT think pop-UPS are an effective way. Pop-UPS should be used ONLY at YOUR site and that's to promote something of yours or someone else's.

With the above said, let me tell you about a more effective form of "pops" that is also much less annoying and will bring you more sales and less angry visitors. Continue on below in part 2.

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Frequently Asked Questions (Part 2)

 

[Continued from part one:]

Now, a far more effective pop is the new pop-UNDERS (here's a sample pop-UNDER page).. Basically, when you first arrive at a site, instead of the popup jumping right in your face, it'll go behind and "under" the current browser.

The benefit of this is that it doesn't annoy the person viewing the original website. In fact, they don't even see it until they close the current browser they're viewing.

X10.com, Yahoo! and Pop-Unders

As you may know, Yahoo.com is one of the most successful websites on the Internet ... has been and continues to be since day one. In early 2001, they decided to test out pop-unders with a little known website called X10.com.

Within a short few weeks, X10.com (who sells a miniature video camera) became one of the most well-known and visited sites on the Net. All from ONE simple pop-under ad campaign.

Since then, MANY sites have profited from this marketing tactic. We've used it with great success and so have many of our marketing friends and clients. Pop-unders are something you should definitely look into for two reasons:

  1. The first reason is that they are so darn cheap. Unlike ezine ads or direct solo emails, they are much more cost effective. Plus, you'll know the results of your ad campaign instantly (unlike search engines which may take weeks and months)

  2. Secondly, like every effective marketing and sales tactic, soon this will become over used and abused and won't be as effective any more (similar to banner ads). It's best for you to utilize this effective advertising tool NOW, while it's still hot and very effective.

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Because we've been using pop-unders for a little while and buying in bulk, we were able to get a really great deal for them. Plus, now that I know the owner of the company, he's allowing our subscribers to get a similar deal.

Anyway, if you want to check it out and give pop-unders a try or simply read more about them, click here.

Remember, with pop-unders you are dealing with volume. They aren't as effective when compared to a solo direct email for example ... but they are a fraction of the price and a great place to start for someone who either lacks a lot of advertising dollars or for someone who's looking for additional ways of getting more traffic and visitors to your site.


Summary

In this issue I covered two major topics ... the first was dealing with stress and how to solve "worry" problems and the second was how to increase traffic to your site.

Let's start off with getting rid of some of that stress of yours.

•

Here are the three basic steps of analyzing a problem, solving it and stop worrying about so you can start enjoying life.

  1. Get the facts first!
  2. Analyze the facts.
  3. Arrive at a decision ... then take action and ACT ON IT IMMEDIATELY!

In this issue, we covered step one - getting the facts first. One thing you must remember is that one of the biggest causes of stress is CONFUSION and getting the facts is is vital to eliminating your confusion and hence, your stress.

When getting the facts, you must act like an "impartial and objective" detective and get your emotions out of the situation.

Also, WRITE down everything. No typing on the computer. Get a pen and paper and take notes. It's also a good idea to use cursive writing, rather than block hand printing. For whatever reason, the mind can digest information better with cursive handwriting.
•

Pops ("ups", "unders" and its variants) can be a great way of getting large amounts of traffic to your site and/or increase sales ... IF used properly. Regular popups use to be much more effective a couple years ago. But since then, they have been overused and abused to the point that they have become an annoyance.

That's why we recommend and have been using pop-UNDERS (which automatically launch a Web page underneath an open browser window). They're effective, darn cheap and can bring in as much traffic as you'd like.

But like any effective marketing tool, pop-unders will soon become overused and abused as well and won't be as worthwhile. So, start utilizing pop-unders NOW before you miss the boat and it's too later. Here's a great resource for pop-unders.

Thanks for taking the time to read this issue. As always, we would greatly appreciate it if you wanted to "Give Feedback & Win" or if you have any ideas for a future newsletter issue or article. Take care and have a great day!

Warmest Regards,

Sam Robbins
CEO & President
Cash Flow Global Enterprises, LLC

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