Table Of Contents

	Guaranteed & Targeted Traffic! (Introduction)
	Sponsor Ad #1:
	Frequently Asked Questions (Part 1): Pay Per Click Advertising
	Sponsor Ad #2:
	Frequently Asked Questions (Part 2): Pay Per Click Advertising (continued)
	Sponsor Ad #3:
	Summary

"An amazing new report shows you the secrets behind successful mini sites!"

A deep down dissection of the most successful mini sites on the web and exclusive access to my 9-block formula for creating killer mini sites that sell like crazy!

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I have limited amount of money, what's the best pay-per-click search engine out there? I want to get the most "bang for the buck".

There are only a few PPC search engines worth mentioning at all. Here's a list of the more popular one (in NO particular order).

•	http://www,goto.com/		•	http://www.netflip.com/
•	http://www.bay9.com/		•	http://www.ah-ha.com/
•	http://www.7search.com/		•	http://www.kanoodle.com
•	http://www.findwhat.com/		•	http://www.hootingowl.com

There are about a dozen more, but they barely get any visitors and it's just a waste of time. By far, the best is GoTo.com. Everything else is a distant second. They were the first, and still the best.

So, my advice is to first do all of your testing on goto.com because you'll see results much faster and therefore, you can sit down and create a promotional campaign in just a couple of weeks, rather than having to wait many months before having a substantial amount of visitors to notice anything positive or negative.

If you use the other PPC search engines listed, it will take you much longer to get some definitive answers. And remember, "time is money" and one of the biggest mistakes entrepreneurs make is that they waste a lot of valuable time.

What's the first step? Let's say I've put aside $100 and want to utilize goto.com ... what now? How do I decide on the keywords or how many or what and so forth?

Well, there are many ways of doing this, but since you are on a limited budget, you will need to be more "careful" as you don't have much room to screw up.

Step 1: The first thing you will need to do is know the worth of each visitor to your site. Let's say for example that you received 100 visitors to your site this month. You had 4 sales. Each sale being $15 net profit (so, the total NET profit was $60).

100 visitors divided into $60 net profit = 0.60 cents per visitor. So, when making a bid on a PPC search engine like goto.com, you should never bid over 60 cents per click. Otherwise, you will lose money.

Once you know the worth of each customer at your site, the rest is easy.

Step 2: Now you have to decide on the keywords you'd like to bid on. Both Save Per Click and GoTo.com have a built in "keyword generator" you can utilize to help you come up with some cool keywords.

Of course, the better you target your market/customers, the better your results. If your website is selling tires for a Toyota Camry, then a good keyword would be "toyota camry tires". The keyword of "car tires" may be too general for your site (unless you sell all sorts of tires).

Step 3: Test out about 3-5 keywords and see how you do. When bidding, try to be in the top 20 ... and preferably the top 10. Otherwise, it may not be worth your time.

If you are trying to bid on a popular term such as "internet marketing", then you're going to end up spending a lot of money (currently it's almost $3 per click for the top position). Either way, do NOT spend more than your visitor is worth (in step 1, the max limit was 60 cents per visitor/bid).

How much should I pay per bid? What's the most or least amount?

As stated above, NEVER pay more than your customer is worth (unless you have a plan of back-ending or upselling them more expensive products). If you can't afford to be in the top 20 position at goto.com, then it's better to spend your money on a bid that you can get in a top 20 position. This will usually be a less popular keyword.

This is fine. There is nothing wrong with that. Sometimes, you just can't compete with the "big boys". In all honesty, most of these top-position sites are grossly over bidding. Don't make the same stupid mistake.

There is science behind all this. For example, at the moment, the top ranking position for the key term of "internet marketing" is paying almost $2.75 per keyword. Yet, the site brings in much LESS traffic then ours does ... and yet, I would never in a million years pay so much for one keyword. That's just a bad investment.

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How do I keep track of all my bids and keywords? I mean, the bid prices and rankings change everyday ... sometimes hourly it seems. How do I keep with it all so that I don't over bid and pay too much?

Right, this is a major problem. For example, we spent almost a thousand dollars and did a survey of over 500 webmasters and over 4,000 keyword bids and discovered that out of all the websites that were overbidding (which was virtually all of them to some degree ... some more than others), most were over bidding by an average of 24% and that they spend almost 4 hours a week (12 hours a month) just managing their bids!

In simple terms: Most websites are over bidding and the average bid per keyword is 24% too high! Remember, virtually every single person advertising on PPC search engines like goto.com is effected by these overbid "gaps".

That's crazy. You end up wasting both time AND money. Of course, we were making the same mistakes and there is almost no way around it until the recent introduction of Save Per Click.

When we started utilizing SPC, we immediately saved a couple hours a week in time ... over 67% by the end of the month we saved in valuable time. So, that was REALLY good because I got to spend my time on more important things.

Plus, we never again overbid on any keywords. The program automatically updates everything for us. It's awesome. The minute we are over bidding, the program fixes our bids directly with goto.com and we are automatically back on track!

What do you mean by "over bidding"? How does one overbid and what's so bad about it?

Over bidding is when you are paying TOO much for a specific position. For example, let's say the #1 position is paying $1.20 per click and the #2 position is paying $0.85 cents per click. Well, the #1 person is OVER BIDDING by $0.35 cents.

There is no need to be paying $1.20 per click to be #1 when all you would have to do is bid just ONE PENNY more than #2 (which in this case would be $0.86 cents instead of $1.20).

People are over bidding left and right. Sometimes by 200% and more. Here's a graphical illustration for the keyword "data recovery" on goto.com.

As you can see, there is LOTS of over bidding. Heck, the other day I saw one person paying $5.75 per click and the person underneath paying only $1.42! If only ONE person clicks on his link a day, he's wasting $130.00 a month! And most people get a lot more than just one click a day.

Most people don't realize just how bad "over bidding" is and can be. Just do a search yourself. Go ahead and put in "data recovery" and look at all the wasted money on over bidding.

How do I manage all of my bids and keywords? If I have 10 keywords, how do I stay on top of it all so that I don't waste money? And at the same time, I don't want to spend all of my TIME on this stuff.

Save Per Click does all of this for you, and it's automated. But let's say you want to do it on your own. I would recommend you spend 20-30 minutes each day, twice daily (once in the morning and once at night) and check on all your bids.

See which ones have dropped in ranking or if you are over bidding and so forth. See, if you have just one or two keywords, it's not that bad. You can do it on your own. It won't take up that much of your time.

But as you start to expand your keywords, you will need some type of automated system or software. This goes with every aspect of your web business.

For example, when I first started out, I did all orders manually. I was only getting one a day (at the most), so it didn't matter. But as orders increased and as my time decreased, it became a real pain in the butt dealing with all of this stuff manually.

I was spending 2-3 hours a day doing orders. A friend of mine (who was/is a programmer) said "you're crazy ... why not just create a script and have it all done automatically for you. Heck, you won't even have to go online to check emails!"

Now, back then (about 3-4 years ago), automating your orders was very expensive and difficult. But I was lucky and had a friend that did it for me. These days, almost every aspect of your online business can be automated in minutes ... for almost no money.

YOU MUST TAKE ADVANTAGE OF TECHNOLOGY. If not, you'll literally be wasting most of your time and money on "monkey work".