Okay, you asked a lot of different questions
... let me try and organize it all so I can make sure each question gets answered.
Let's just start from the top:
"What's Pay Per Click?"
Entire sites are devoted to this question, so I'll give it to you briefly ... Basically,
Pay-Per-Click (PPC) advertising means that you literally pay a specific amount of
money per "click", or in other words, per visitor to your site.
This was first made popular with pay-per-click search engines such as a GoTo.com
... but these days you can pay for any type of visitor from any type of advertising
medium (search engines, newsletters, other websites, etc.)
"Does it work and what's the positive?"
Yes, it does work because you are paying for results. For example, you may pay 40
cents PER person who comes to your site from a search engine such as GoTo.com. In
some ways this reduces your risk because you only pay for results.
If nobody comes to your site from GoTo.com (for example), then you do NOT pay. Less
risk on your part, and you'll also know beforehand exactly how much you're paying
for traffic.
"What's the negative?"
Well, there really isn't a negative except for the fact that you MUST be able to
determine beforehand how much a typical visitor is worth to you. EXACTLY how much
a visitor is worth.
For example, if every visitor that comes to your site is worth $1 to you it would
be "stupid" for you to pay $2 Per-Click.
(Unless you are willing to lose money on the "front-end" in the hopes
of building your traffic very quickly and/or you had plans to sell them something
on the "back-end" and make more money.)
You would be losing money if you did that. And you know, most people just BLINDLY
spend money on PPC promotions without ever putting in the time and effort to track
everything at their site so that they know the VALUE of a visitor.
"Can AdMinder track pay per click?"
Yes! When we first designed AdMinder
it didn't track PPC ads. It was too complicated and frankly we didn't see a big
need for it. Remember, we designed this awesome program over 2 years ago to track
our OWN promotions. NOBODY else had access to it.
We designed it because we were losing money on
some of our ads and promotions. But as soon as we began utilizing AdMinder, we increased
our sales and dramatically decreased our losses from ineffective ads. The net effect
was that we DOUBLED our profits.
As we noticed the massive demand for a good web-based
tracking system, we revamped the entire system and made it user-friendly so that
anyone (including you) could take advantage of it.
Recently there has been a huge market surge towards
this type of Pay-Per-Click advertising. This is good because as I explained above,
PPC is great ... because you are only paying for results.
Well, as with any product or service that we
develop, we had to expand and upgrade AdMinder because once again, there was a big
demand for accurate tracking of Pay-Per-Click ads and promotions.
And yes, AdMinder
is the FIRST and ONLY service that has PPC tracking!