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When you think of tracking, you probably think
of tracking the response to your various ads and promotions to determine which of
them are profitable and which are just a big waste of time and money. This is all
very important -- in fact it is one of the most important keys to your success.
But there's a lot more to tracking than that. You see, your tracking efforts should
not stop once a visitor responds to one of your ads or promotions. In fact, no matter
how a person stumbles across your site it's just as important to track their footsteps
as it is to track how they found you.
Tracking
- How It's REALLY Done!
That's right, I'm talking about tracking what people
do once they arrive at your website. Here's a simple example ...
Say a person arrives at your homepage, reads a paragraph or two, and then leaves.
A few minutes later another visitor arrives and does the same thing. Ten minutes later
another visitor shows up, he or she pokes around for a few minutes but they too ultimately
leave without exploring much.
You probably don't realize it, but chances are this is going on lots more than you
think. For one reason or another, the majority of people visiting your site are probably
leaving without doing whatever it is that you want them to do.
As Internet marketers we tend to think that everyone who arrives at our website is
going to read every word on every page. Then they will download our free e-book, subscribe
to our e-zine, purchase our product, or do whatever else it is we want them to do.
After all, who in their right mind is not going to be interested in what we're offering.
Right?
Unfortunately that's just not the case ... some people just won't be interested in
what you are offering at your site. And there's nothing you can do about that. Even
if you are attracting "targeted" visitors to your website, not every dog owner is
going to buy your book on dog training.
Why You're
REALLY Losing Money...
The real problem however, is when people who ARE
interested in what you're doing don't take the action you want them to take once they
arrive at your website. Maybe they got lost, maybe they got confused, maybe they were
about to order your product but bailed out at the last minute when they saw your order
form, or maybe there was some other problem.
Trust me, you are losing money right now for no reason other than the fact that your
website is not as good as it could be. And this applies to every single site on the
web. Even ours, and yes, even sites like Microsoft.com and Yahoo.com.
A website is never "finished" and that's why savvy marketers are constantly tweaking
their websites to try to increase the response to their various offerings. Tweaking
headlines, re- writing sales copy, removing graphics, adding graphics, changing the
navigational system, etc. ... these are all things that most webmasters are doing
practically every single day in order to convert visitors into more revenue.
Don't Do It Blindly, Let Me Give
You The Secret...
But the problem is that most people do this blindly,
basing changes on their opinions of how it may affect the behavior of visitors once
they arrive at their website. And let me tell you right now, this is NOT how to do
it.
Just because you think one headline is better than another doesn't mean that your
visitors will respond better to it. In fact, it usually works out exactly the opposite
-- the headline you think is best will probably generate LESS of a response than the
one you were using before!
Say you have a simple three-page direct sales website. On the homepage you have a
headline, some introductory sales copy, and a link to the next page which contains
your main salesletter. Your main salesletter really "sells" your product or service,
and then links to your order form.
After awhile you notice that you are not getting nearly as many orders as you think
you should be getting based on the amount of targeted traffic your site receives.
The problem could be with your homepage, your salesletter, your order form, or a combination
of any of these. How in the world are you going to figure out where the problem lies?
No Guess Work Needed...
You could do what most people do -- take a guess
-- and base your changes on that. But chances are you will not guess the right answer,
and your sales and profits will still be slim. What's worse is that you may end up
making things worse, in which case your sales and profits would actually decrease!
Guessing is no way to run a business. It's what most people do, and it's one of the
big reasons that most people are not making much money. Basing your marketing decisions
on your own opinions, or guesswork, is a surefire way to go broke.
Now, on the other hand, if you had a proper tracking system in place it would be relatively
easy to solve your problem. Starting with the homepage, you could focus on tweaking
one page at a time until your sales were where they ought to be.
Perhaps your tracking system tells you that for every 100 visitors to your homepage,
only 5 of them are clicking the link that takes them to your main salesletter. That
is a serious problem! But since you have an exact baseline figure to work with, it
wouldn't be too hard to improve upon.
Simply tweak your headline, copy, etc. and then reset your tracking system to see
what the new results are. If after your changes more than 5 out of every 100 visitors
is going to your salesletter, then your changes helped and you can repeat the process
again. What if this time only 1 out of 100 visitors clicks to your salesletter? Simple!
Undo the changes and start over at square one.
Maybe after doing this for a week you're now seeing that for every 100 visitors, 42
are now clicking to your salesletter. That's much better, and you are probably happy
with that. Great! Move on to the salesletter and repeat the process.
If only 5 out of 100 people that reads your salesletter actually clicks to the order
form, you need to tweak your salesletter. It may take a little while, but as long
as you are tracking everything you will know what is working and what is not. Finally,
work on your order form the same way.
How To Increase Your Profits
By At Least 100%-500%!
When all is said and done, the average site will
probably be able to increase their overall profits by at least 100-500% Just think
what it would do to your bottom line if you could increase your profits 100-500% with
your existing traffic!
The above example is really just the tip of the iceberg. With a good tracking system
you can track and improve the response t almost anything this way -- downloads of
your ebook, ezine subscriptions, software downloads, a general lead generation system,
surveys, etc. etc.
Here's The Bottom Line
Listen, we made all of the usual mistakes until
finally we learned the hard way. We decided to do a large advertising campaign that
cost us a lot money. In the end, we still made a small profit, but we sure did lose
A LOT of customers and potential sales ... not to mention we wasted valuable time.
So, we hired an expensive programmer to create AdMinder ... and now you can use it
too. For as little as 32 cents a day AdMinder will track all your various ads and
promotions, as well as allow you to track visitors' footsteps and actions once they
reach your website. No more guessing!
The bottom line is that it's pretty silly to spend a lot of time, effort, and money
advertising your commercial website if it does not do a good job of converting visitors
into revenue in one way or another ... wouldn't you agree?
Obviously I'm a little biased, but the absolute truth of the matter is that no other
tracking system can do everything that AdMinder does at such a low cost. Please, if
you have not already done so, click the link below to take
a tour of AdMinder's web-based Control Panel and see for yourself ...
Just look how user-friendly it is ... and check out all of the invaluable data and
stats it provides at the click of a few buttons. How does YOUR ad tracking system
compare?
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