Dear Mr. Robbins,

My name is Martin Livermoor and I am the head of the marketing and sales division for ***** **** Insurance. In one of our recent meetings, we were discussing different strategies we can use to increase sales for our company and bring in more leads and customers for our reps.

One of my associates referred your name and company to me stating that you have helped numerous corporations and businesses increase their bottom line by using specific advertising and direct ad copy writing tactics.

He said, in his words, "A few of my friends have told me that Sam Robbins is one of the best! He's one of the top guys in the advertising field. Let's give him a call and see how he can help us!"

You have been held in very high regards and knowing this, I'd like to ask a favor from you. I would like to know if it's possible for you to design an advertising and/or copywriting course for our insurance reps. We have over 16,000+ reps in the United States and this information would greatly help us out.

We have our own advertising department (a mini ad agency if you will) and an entire staff of paid (on salary) copywriters! But we need someone with a different perspective and new, proven ideas.

What I would like from you is a step-by-step type of manual or course with lots specific examples on copywriting and how to write ad copy and sales letters. Yet, this course has to be "general" enough that all our reps can utilize the information. We offer a large variety of different insurance plans... home, auto, health, etc., and your course needs to be just as versatile. Basically Sam, we need your expertise... help us out!

Please contact me at your earliest convenience regarding this matter. You can reach me at 602-827-**** or by email at martin.livermoor@*********.com.

Looking forward to speaking with soon.

Martin Livermoor