Today is Sunday, the end of my weekend and I'm sitting here in front of the computer screen and I'm having a very difficult time trying to figure out exactly what I want to tell you in this article (difficult only because I'm going to discuss one of the most important and fundamental business principles ever... regardless of what you sell or where you are located!)

I think the below can summarize a good portion of the emails we get when we consult. Maybe you can identify with it:

The above is a VERY typical problem among all marketers and as I was saying above, I know exactly what I want to tell you... but I guess the hard part right now is how I want to tell it to you. It would be much easier if you were right here in front me, or sitting next to me.

You would see my facial expressions... hear the changes in the tone of my voice... you would easily be able to evaluate what I am saying (if I'm telling you the truth or if I'm lying) simply by looking at my body language, facial expressions, etc.

But, you can't do this in a letter or over the Internet (let's face it, the Internet can be totally impersonal!). Because of this very difficult task (my attempt to express my marketing ideas by the use of this simple article), I must choose my words wisely and very carefully. One wrong word or phrase, and I've painted you the wrong mental image!

Words are very powerful. If you use the correct word (or wrong one), you can produce almost any emotion in any person (good or bad)!

For example, I want you to picture me holding a juicy, ripe, bright yellow lemon in my left hand... And in my right hand, I hold a very sharp knife.

I slowly slice open this lemon... I can smell its freshness... its tartness. Just thinking about the taste of this very sour, tangy... tart lemon is making my mouth water! (It's probably making your mouth water as well right about now, correct?!!).

Slowly, I hold one half of this magnificent lemon above my head... over my lips and I squeeze it's luscious juice into my mouth and onto my tongue. My eyes squint (as if I'm looking straight into the sun) and my lips "pucker up" because it's so sour... so tart... so mouthwatering... But boy, does it taste great!

Now, did you notice how I carefully constructed my words to paint you just the right mental image to induce the exact emotions that I wanted? (which was to make your mouth water like Niagara Falls!)

In a minute I'm going to show you how to utilize this exact concept of using special "magic words" to sell any product or service (on or off the Internet), automatically, with almost ZERO hesitation from your customers!

It's human nature to be "emotional" and to ACT on your emotions. That's why "sex sells". That's why "vanity sells". And that's why most of the wealthiest companies in the world are pharmaceutical companies because"drugs sell".

Basically, anything that can make you feel or look good will always be a best seller simply because you will act on your emotions when you make the purchase and NOT your logic.

Here are the facts and how you can use this simple tactic in your own business (on or off the Net):

Some people may say "logical" things, but when you look at their actions, it's usually based on impulse or emotions. How many times have you bought something that you didn't need or shouldn't have bought, but you did it anyway? I know I have. It felt like I was hypnotized or under some kind of magical "trance".

We've all done it! You buy something that you know you shouldn't or don't need or even want (knowing all too well that you're gonna get yelled at by your spouse, mate or parents), but you do it anyway!

Here's How It Works:

Now, I know you're busy and you want to get right down to business, so I'm not going to waste any time with examples of "why" you and I buy something we know we shouldn't. But, the basic psychology is this: you buy on emotions and later (when you are defending your "impulse" buy to your spouse, mate or parents), you BACK IT UP with logic !

On of the biggest reasons why most sites don't generate as many sales or even visitors to their site is because of horrible ad copy or more importantly, the LACK of any ad copy to begin with.

And by ad copy, I mean a sales letter type of page at your site which is specifically written to sell your products or services. Or, even a simple newsletter ad or search engine ad that you create ... A poorly written ad copy will destroy any chance of success you may ever have.

Almost everything on the Internet is based on words and visual images. If you cannot show your customers a visual picture of your product or service, then you are going to have to paint him a MENTAL image using specific, emotion producing words!

Without this emotional, mental-based image, your prospects will NEVER buy from you (they have no reason to because their logical, negative side will always say NO!)!

It's that plain and simple. Look, I don't care...

I'm sure you know from experience that this is absolutely true. Haven't you run an ad, designed a Web page, sent out an email or mailed a sales letter you were sure would sell like crazy -- only to have it fail dismally?

I know this painful outcome is all too familiar. Most of my clients and subscribers have been through this. Heck, I bet most people in business have been through this and probably most still continue the same dead-end sales techniques.

Shoot, believe it or not, even some of the most successful web businesses on the entire Internet have NOT been using effective ad copy strategies to maximize their earnings! How do I know this? ... Because I've consulted top online businesses as well as Fortune 500 companies. Go ahead and read some of the feedback found below:

Are the above results "exceptional" or "rare"? YES, for sure they are as more likely then not, your business isn't as large as any of the above mentioned companies. BUT, there are two things that I need to point out:

I know a number of "copywriters" or books/manuals that give example after example of what NOT to do. But, they never tell you simply and clearly what TO do! Why? ...

Because they want to show you a million ways you can screw up writing ad copy. They like to confuse you and create frustration. That way, you'll be totally motivated to hire them! ... Because you'll be convinced (and brain washed!) you could never do it the right way on your own!

As you can see, we've covered all the basics to benefit any level of marketing experience you may be at or want to reach! Plus, we have tons of samples of profitable sales letters that we've broken down into section by section so you won't be lost or confused or get frustrated.

With that said, I can only assume (right or wrong) that all you care about is:

The answer is a big fat YES and below are the reasons WHY I can say that:

What do you think the best way is to double or triple your profits? I've learned from many agonizing years of expensive trial and error that the fastest, easiest way is to ...

One thing that I mentioned earlier is that there's a huge and a very elusive problem amongst most marketers (especially the experienced ones!). They can recognize a good or even great ad when they see one. But they don't know what makes it great!

The advanced private site deals with this problem in detail and I've broken it down into two main sections:

I've broken down the advanced private site into two main sections: